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Hey, Whipple, squeeze this a guide to creating great ads by Luke Sullivan

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Published by Wiley in Hoboken, N.J .
Written in English

Subjects:

  • Advertising copy.

Book details:

Edition Notes

Includes bibliographical references (p. [311]-321) and index.

StatementLuke Sullivan.
SeriesAdweek series
Classifications
LC ClassificationsHF5825 .S88 2008
The Physical Object
Paginationxiv, 329 p. :
Number of Pages329
ID Numbers
Open LibraryOL21560038M
ISBN 109780470190739
LC Control Number2008273257

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Hey,Whipple, Squeeze This A Guide to Creating Great Ads Third Edition LUKE SULLIVAN John Wiley & Sons, Inc. 1/2/08 AM Page iii. Book Description The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional. Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes .   The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional. Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes /5().   Whether you’re selling a product, an idea, or yourself, knowing how to communicate persuasively using text, images, video and digital media is what this book is all about. Hey Whipple, Squeeze This Summary. These are my notes and highlights from the book Hey Whipple, Squeeze This by Luke Sullivan and Edward Boches. Most of them are direct .

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